We value the perspective of people with disability to help businesses grow in an inclusive direction. Learn how you can earn from your experiences as the untapped customer.
Untapped Customer is about building what’s missing; It’s a way for businesses and governments to connect with, and include the voices, insights and wisdom of people with disability.
People with disability were recruited to undertake user testing of an online e-learning program. The project team wanted to be sure that the e-learning course worked for young people and their supporters.
Ann holds a deep reverence for people’s lived experience, and this shines through the work. All elements from brief through recruitment to final report were facilitated with ease and sophistication. The feedback we received from the user testing was well-themed, detailed and provided excellent analysis. The outcome of this work provided us with a confidence that the product had positive impact and resonance with its intended audience. Marissa Carlyon | BSpPath | Manager Allied Health Qld.
Untapped Customer sourced people to participate within the demographic we were seeking, supported them to explore the e-learning and worked with each person to capture their experience in a supportive interview. We were delighted with the depth of feedback and the quality of the final report.
Mental health carers were engaged through interview, survey, and workshops to inform the development of a carer hub and retreat. We loved getting creative and hearing directly from carers about what respite means to them.
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